5 Exceptional Benefits Of Using The
Facebook Lead Form To Capture New Leads
By Mitchell Vella
Co-Founder & Chief Marketing Officer
1. Easy to set up and get started
If you’ve tried building a landing page to collect leads for your business or your clients, you’ll quickly realize that it can become a complicated task.
A page needs to function both aesthetically and practically for it to convert traffic into leads or sales.
This can be a time-consuming and expensive challenge to get right.
Using Facebook’s internal lead form means you have a method to capture leads and it takes less than 10 minutes to set up.
You won’t have to waste time on font sizes, templates, opt-in boxes, and many other elements.
To use the Facebook Lead form for your campaign, I’ve included a link to their support section that will help you with this.
2. Better optimization & performance
How well your website has been optimized not only affects what happens with the traffic on the page, but will also go on to affect the performance of your paid ads.
When you drive traffic from Facebook ads to your website, Facebook will scan your website and measure factors such as load time, conversion rate, time spent on site, bounce rate, etc.
These factors influence the performance of your ads.
The reason Facebook does this is they don’t want advertisers driving traffic from their platform to websites that don’t work, or yield poor customer experiences because this reflects back on their platform.
Using the lead form eliminates this entire issue, allowing you to focus solely on the most important part of advertising…
Your communication and offer.
3. Cheaper Lead Cost
We’ve established the lead form is better optimized for performance, but what does that mean exactly?
From our testing, we’ve been able to see leads at 1/3 the cost.
In one example, we had 2 separate campaigns running with the exact same ad sets and ads, with the only difference being what happened when they clicked the call to action button on the ad.
1 campaign drove traffic to the website where they would see an opt-in page, and the other opened up a lead form on Facebook.
Below is a screenshot from the ads manager over a 30 day period.
The top metric was achieved using the lead form, whilst the bottom relied on the website opt-in.
As the evidence suggests, a significant difference in the outcome.
In fact, we’ve made this method the primary strategy in which we generate leads for our own clients.
4. Seemless integration
Capturing the lead is one part, moving them into an effective process is another.
Facebook gives you the option to download the leads that form collections into an excel spreadsheet.
Whilst this is still a workable option, I’d highly recommend a much more effective process.
We use a CRM that allows us to automatically import the lead from Facebook into our sales pipeline, and then sends emails and texts as part of our sales strategy.
The CRM is called Go High Level and we use it for our own business, as well as for all our clients.
Click the link below to trial the platform FREE for 14 days and see if it’s right for you!
5. Instant Lead Qualification
Not all leads are created equal.
You may want some level of lead qualification to ensure you’re getting the quality required.
The best method of qualifying leads is simply by asking qualifying questions.
The questions serve a dual purpose.
- Reveals where the lead is at within their decision-making process.
- Allows the lead to get clear on what they want on their own accord.
I’d highly recommend at least having one qualifying question when collecting leads, and no more than 3.
The lead form allows you to select the type of questions and how they answer.
You can ask for a short written response or provide multiple choice.
Below is an example of some of the options available.
As with any new strategy or tool, I’d suggest giving it a try yourself so you can decide if it’s right for you or not.
If you need help setting up lead ads, book a free consult by clicking the button below and I’ll see if there’s some way we can support you!