How To Convert More Leads

For Your Online Coaching Business

By Mitchell Vella

By Mitchell Vella

Co-Founder & Chief Marketing Officer

In this article, I’ll will provide you with some powerful tips on how to convert more leads into higher-value sales.

This is a great question and one that is important for every business to consider!

First, let’s define what a lead actually is.

A lead can also be referred to as a prospect or a contact.

It is an individual who has demonstrated some interest in your products, services, event etc., but they have not yet made a purchase from you.

This interest could be because they visited your website and filled out a form (i.e.- email newsletter subscription) or it could be because they downloaded an eBook from your site (i.e.- whitepaper, ebook).

You want to ensure that you are capturing the ‘leads’ that you have a sound process to and convert them into sales.

Here we will look at strategies for improving your lead to customer conversion rate:

1. Mobile Friendly Website

Try it yourself!

What happens when you visit a website on your mobile device?

A huge issue these days is seeing all the long forms and popups in place on a typical desktop screen, which requires lots of scrolling and zooming.

This is bad design and poor user experience because it makes the mobile site difficult to work with and in turn lowers conversions.

You want people who are interested in your products or services and can in fact buy them from you, so ensure that the online experience they go through before so is positive, entertaining, and easy to use.

2. Use A Sales CRM

This has been a pivotal milestone for not only my business but also that of our clients businesses.

In fact, one of the services we offer involves implementing a fantastic sales CRM into our client’s business so they can service the incoming leads with extreme efficiency.

We recommend Go High Level because of its ease of use and all one marketing utility.

One of the key utilities available is what is known as a sales pipeline.

A sales pipeline allows us to move leads through a proven sales process that allows us to continually improve our conversion rate.

From here, we know whereabouts our leads are at in the decision-making process and can communicate to them in the most relevant way through calls, texts or emails.

Systems like this are almost essential to have when you’re dealing with high lead volumes or have a sales team.

If you’d like to give Go High Level a try, click the button below to get your 14-day trial.

3. Under-promise, over-deliver

Expectations are everything, and I’ve learn this the hard way in my business so many times!

This is a key strategy to increase the average lifetime value of your customer.

You see, one-off transactions are not going to transform your business unless you’re doing them in high volume.

If you really want to maximise the profitability of your advertising, you want to ensure you have a clear path forward around how you plan to engage the customer.

One method of doing this is to exceed expectations.

If you really want customers to be pleased with their purchases, then under promise and over deliver whenever possible.

This means setting realistic expectations for what they can expect from your product or service and then exceeding them.  

So if you claim that your product will be delivered in 2-5 business days, make sure it actually arrives in 3 not 8!

If a customer only expects a small item to come from a purchase but instead receives a larger gift plus bonus items, they are going to be extremely happy with their experience which leads us to our next point…

4. Be present when leads need you

In order for customers to turn into sales, they need help along the way.

Leads may have questions about your products or services before they’re ready to buy them just like we all do while we’re shopping.

Take advantage of this time by offering support and resources such as blog articles and FAQs on your website!!!

By doing this, you are also ensuring that your website is bringing value to the customer and not just trying to sell them something.

5. Customer Service Centric

This is more of a reminder and doesn’t require much of an emphasis for obvious reasons.

Customer service goes a very long way!

People want quick responses, helpful advice, positive attitudes, and professional results; do these things well and you will be rewarded with loyal customers who shop with you time and time again!

In your business, your objective is to build healthy relationships or ‘Realationships’ as I like to call hem.

NexT Steps...

I hope you’ve learned a thing or two from this post, and more importantly, are able to apply something new to your business.

If you need help setting up lead ads, or what me to take over it for you and become part of your time, book a free consult by clicking the button below and I’ll see if there’s some way we can support you!